The Sweet Tooth That Started It All

My name is Yaniv Simpson, and this is the story of how The Conscious Bar came to be.

Let me take you back to the beginning—when a five-year-old version of me got banned from a candy store. Why? Because even then, I loved chocolate with a passion that defied limits. Fast forward a few years, and 12-year-old me was sitting in a dentist’s chair, staring down six cavities after yet another chocolate binge. Clearly, my sweet tooth wasn’t going anywhere.